Are You Losing bids that You Should Be Winning?
You wouldn’t be if your bid process was built to close.
I’ve worked on 100+ RFPs and know what separates a proposal that simply answers the questions from one that makes it an easy yes.
For manufacturers, resellers and education suppliers who respond to RFPs without a dedicated bid team
The problem isn’t your expertise.
It’s that your proposal doesn’t feel like it was written for the buyer.
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“The proposal was by far the most professional and comprehensive I’ve ever seen.”
— Reseller partner, Education-sector RFP
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“It was an easy yes.”
— Manufacturer, home appliance RFP.
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"It really showed they understood what we were looking for and included extras we needed."
Director of IT, Education-sector RFP
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"The best proposal I've ever seen."
Director of Curriculum, Education-sector RFP
Ready to start winning more bids?
Here’s how we’ll do it:
1. Find out what’s working — and what isn’t.
We’ll dig into a bid you won and one you should have won, looking at what the customer asked for, what you submitted, how you were evaluated and what happened beyond the documents.
2. Build your RFP Sales Framework.
We’ll turn those insights into a strong, modular foundation built around how your company wins so your positioning, proof, differentiators and core story are already there before the next opportunity lands.
3. Put it to work on your next bid.
We’ll work the bid together, applying the framework, structuring the response around the buyer and showing your team how to turn that strong foundation into a proposal built specifically for the opportunity in front of you.
My bid process gets Your template to 75%.
The last 25% wins the bid.
A template should never get you to 100%. Its job is to give you time for what matters most: the customer, the opportunity, and what it will take to win. We build your 75%, then work with your team to finish the rest on your next big bid.
I’m obsessed with helping great companies close bids that they deserve to win.
I’m Jen. I’ve spent 20+ years in sales and marketing and worked on more than 100 bids and proposals.
The strongest RFP responses don’t feel like templates, because there’s a strong framework behind them. They feel like they were written for the buyer.
Your evaluators shouldn’t have to hunt for an answer or connect the dots themselves. A strong proposal follows the structure they’ve given you and makes your value easy to understand.
That takes more than good writing. It takes the insight your sales team has built through the relationship, a strong understanding of the opportunity and the experience to bring it all together in a persuasive response.
You won’t win every bid. But when your team has put you in a position to win, your proposal shouldn’t be the weak link.
That’s the problem I help fix.
The best time to strengthen your RFP process is before the next important bid lands.
Let’s talk about where you are today, what’s coming and how we put you in position to win.